Our Team

I have always had a passion for cars since I was a young, which is what led me to the car business when I was 18. I started out as a Porter detailing cars at a small Saab dealership on Cape Cod and quickly knew I wanted to be around this business. I am originally from Sandwich Massachusetts and moved to Boulder in 1997.   
 
I love being outdoors some of my hobbies include camping, fishing, off-roading, and biking. I really enjoy the Colorado lifestyle and spending my free time with my wife, daughter, son, and "Nitro" our first dog. I started with Boulder Nissan in sales just four days after moving to town. I worked my way up through other areas of management and became the General Manager in 2006.  
 
My goal is to make sure every customer experience is both professional and enjoyable. I understand people have a choice in who they do business with and I strive to better the way we operate our dealership daily. Thank you for taking the time to get to know me. 

I started with Boulder Nissan in June of 2000. I began my career as a sales consultant and have worked in the finance department as well as in sales management. I am more than happy to help with any of your car buying or selling needs!  
 
I was born and raised in Littleton, CO, which makes me one of the ever-fewer Colorado natives! I enjoy playing and watching sports, hanging out with friends, and visiting new restaurants. From summer concerts to weekend mountain getaways, I try to enjoy all that this beautiful state has to offer. My son Enzo and my girlfriend Lindsay keep me pretty busy when I am not in the office. Please feel free to contact me anytime with any questions you have about Boulder Nissan!      

Hello, my name is Joey Parent, and I am originally from West Springfield, MA. I moved to Colorado in 2014.

I have over two decades of involvement in the automotive industry and started my career with Nissan in 2006. My passion for Nissan and the people who drive them is what brings me to Boulder. I aim to provide you with a smooth buying experience, outstanding service, and building relationships for years to come.
 
At eleven, I learned to drive a standard shift in a Datsun 620 pickup. For the past 24 years, I have been a proud Nissan owner and enthusiast. You can find me outside looking for the next great adventure when I'm not in the office. I love four-wheeling and exploring Colorado's backcountry. I'm excited to be here at Boulder Nissan and I’m looking forward to assisting you with all of your automotive needs.      

As a Louisiana transplant, I visited Colorado for the first time in April 2014 and knew immediately that this incredible state was where I wanted to call home. I joined the Boulder Nissan team in early 2016 and have since had the pleasure and privilege of working with an absolutely amazing team of folks. It was a hunch that led me to sign up after that initial interview, but it’s been Boulder Nissan’s culture and the genuine caring of ownership and management that has ultimately proven that I made the correct choice.  
 
When not at work, you can usually find me somewhere off of I-70 westbound tackling all the typical outdoor activities that both the newcomers and the lifelong natives all love. Stop by or give us a call to discuss your current or future vehicle needs. Our passionate team would be happy to show you a new and better way to buy a car, and I think you’ll agree the Boulder Nissan experience will be the best you’ve ever had!                                     

I was born and raised in Fort Collins Colorado near Horsetooth reservoir. After graduating from CSU with my degree in Business Management, I decided to make the move to Denver where I ended up meeting my future wife.  
 
We just welcomed our baby boy to the world and hopefully, he has the same passion for cars that I share. I enjoy traveling with my family, watching sports, and spending time in the mountains as much as possible. I joined the team in June of 2021 and even though I am new to Nissan, I have worked in the industry for over 15 years and am able to work with any type of credit, good and bad.  

Born in Brooklyn then raised in the Pine Barrens of New Jersey, I eventually hitchhiked across the country. Having watched every Western on TV growing up (and there were a LOT of them), it only seemed natural that I would end up in these wide-open spaces. I spent the majority of my adult life in Santa Fe, NM, making furniture and enjoying the alternative creative, artistic, and spiritual community there. After earning a B.A. in Psychology from the College of Santa Fe, I was accepted at Naropa to work towards my Masters in Transpersonal Psychology but ended up taking a different path. That locked me into the Boulder/Santa Fe connection and I finally moved here after meeting Kim on Match.com. We decided after a year and a half of making the six-hour drive every two weeks that I had better move here (yes: an internet dating success story; we are now married!)
 
I have worked in the car business for almost 20 years at various dealerships, often at odds with the prevailing combative nature of the business. When I found Boulder Nissan, I knew I had found a home that was more in line with my personal philosophy around sales. While many places just give lip service to customer service, our dealership embodies it. I get to treat our clients the way I would like to be treated: with respect and integrity. We ARE, after all, what we DO. I am also the author of four books and when I am not at the dealership, you may see Kim and I hiking in our nearby mountains (she’s the one with the beautiful moonbeam hair).

I was born and raised in Colorado and moved to Boulder in 2011 to get my degree from the University of Colorado, Go Buffs! I’ve had a passion for cars my entire life, even saving up all the money I earned working many summer breaks in the customer service industry to buy my first car as soon as I turned sixteen.  
 
My love for cars and passion for customer service is what eventually brought me to Boulder Nissan. Here I hope to help every customer who leaves here to feel like they’ve received the customer service they deserve! I truly believe all of us at Boulder Nissan will give you a car-buying experience that’s as unique as Boulder!  

I am originally from a small farming town in Michigan where I was born and raised. My family had a small hobby farm with cows, chickens, pigs, and sheep and I was active in 4-H as 4-H king, Teen council member, and Key Club Award winner.  
 
I graduated from Wyoming Catholic College in Lander Wyoming with a Bachelor’s degree in Liberal Arts, and now live here in Colorado with my wife. I really enjoy working at Boulder Nissan, getting to know customers, and guiding them in their purchase.  

Born and raised in a small town in Massachusetts, my journey led me through the vibrant hospitality scenes of the Caribbean, NYC, Boston, and Nicaragua. In 2012, I planted roots in Boulder to raise my son. Joining Boulder Nissan was a natural choice, as working with an exceptional team is a top priority. My role allows me to engage fully with great local customers, assisting them in discovering their ideal vehicles.

Hello, My name is Isaac, I was born and raised in Westminster, CO. Since childhood l've had an everlasting passion for cars and anything with wheels. In my free time I enjoy jumping bikes, building my Civic Sl, making videos, going to the mountains, fishing, hunting, and hanging out with family and friends.

I started selling cars at Boulder Nissan in 2024, directly after graduating from high school at 18 years old. I am way more than blessed to be working at Nissan with a passionate team of people all with the same love for engines. I strive for a stress free and honest car buying experience and I'm excited to assist with your new car!

I am a Colorado native born and raised. I am a huge car enthusiast by day, and I strive to be the best car matchmaker always. When I'm not at the dealership I’m usually doing all the awesome activities Colorado has to offer, I love catching giant fish, offroading, and mountain biking.     

Sundays you might catch me doing a huge wheelie down the street on my bike or exploring the backcountry in my Nissan Frontier. As soon as I got my first car. (Turbo VW Golf)  I instantly knew that cars were my passion, and I wanted to be around them for the rest of my life. 

My goal is to have all my customers feel that same passion and excitement when they get to pull their new car off the lot. 

I’m Jordan Marquez, a Colorado native and third-generation Coloradan, now working in Sales at Boulder Nissan. I studied communications at the University of Colorado Boulder, where I played Division 1 football and rugby—so I bring a dedicated, team-oriented approach to everything I do. Over the years, I’ve held leadership roles in business development and sales, including as Vice President at Lincoln James Capital and Regional VP of Franchise Development at Choice Hotels International.

I have a strong background in sales strategy, building client relationships, and advising. I’m all about finding the right solutions for my clients, growing those relationships, and making sure they feel like true partners in the process. 

I enjoy most types of motorsports or racing, and just about anything to do with cars. I enjoy going off-roading as well as spending much of my time outdoors with my family.

I’m originally from Western Wisconsin and lived in the town of Hudson for the past 13 years. I have always enjoyed working on cars, and have a passion for being around the automotive industry. I’m married and have three beautiful children. I have one daughter, two boys, and our golden retriever. We enjoy hiking, biking, and are very active in soccer.

I am a native of Colorado and have been with Boulder Nissan since 1995. I have been in the automotive industry for over 30 years. In my spare time, I enjoy cycling, fly fishing, and hiking with my three dogs.

Originally coming from Los Angeles, I’ve been immersed in car and motorcycle culture my whole life. I spent most of my childhood racing dirt bikes in the Mojave Desert, and as I got old enough to drive, that passion grew to encompass classic cars and road bikes as well. I love working here because it allows me to surround myself with like-minded folks who share that same obsession for anything with a motor.

My name is Vince; I am a Boulder native passionate about cars and the great outdoors. When I am not in the shop, I am exploring the Rocky Mountains and taking in all the natural beauty Colorado offers.

Hello, my name is Abel Marrufo. I am a Colorado native. I was born and raised in Longmont, CO. but I moved to Boulder back in 2022. I have always had a passion for cars. When I am not working on cars you can find me up in the mountains. I love to go off-roading with my girlfriend Kim and our two pups Teddy & Dice. I also love to play soccer, go camping, and travel! 

I am from Los Angeles, California, and moved here when I was 2. I basically grew up in Boulder. Outside of work, I'm very active and love to play soccer.

Growing up in Los Angeles, I was always a part of the car culture, especially classic and muscle cars. Restoring classic cars is my passion, but making your car run better is what I do best!

Hola / Hello. My name is Josué Olivas. I was born and raised here in Boulder, Colorado, and just can't leave. I am fluent in both Spanish and English and would love to learn a third language. In my spare time, I love hanging out with friends & family, photography, video editing, working out, and playing with my dog. I was always into cars when I was a child and knew I wanted to work with them. Here at Boulder Nissan, I get the best of both worlds: the love for cars and working with good friends to service and protect your vehicle.

I enjoy working at Boulder Nissan because I learn different things every day. I want to say thanks to the Boulder Nissan team for helping me out and giving me the opportunity to be here.

Hi, my name is Jose, I was born and raised here in Boulder, Colorado. I love this city and I don’t know if I’ll ever move away. In my free time, I like to watch and play sports, especially soccer. I love being around my family and my girlfriend (my favorite people). I like Boulder Nissan because everyone who works here is outgoing and I love that!

I am a native of Colorado, born in Brush, CO. I have been in the automotive business for over 30 years. I enjoy helping all my family and friends drive new or pre-owned Nissans. I truly love working at Boulder Nissan. We have an excellent team of employees who are actually more like family. Our Goal at Boulder Nissan is to give our customers a truly exceptional experience!

I am not a native but have been in Colorado a large part of my life & consider myself blessed to live in such a beautiful place. I joined Boulder Nissan back in September 2000, starting as the Service Cashier. I am proud to support all departments now as the Business Office Manager. My passion & love for my family, my dogs & the outdoors is at the center of my heart. When I’m not at the store, you can find me in the mountains with my dogs or at home with my family.

I am a native of Colorado and have been with Boulder Nissan since 2022. In my spare time, I enjoy traveling with my husband, riding motorcycles, four-wheeling, and spending time outdoors with our two dogs, Charlie and Copper. I am fortunate to be part of the Boulder Nissan family.

I'm a Colorado native with a love for photography and cars, so working at Boulder Nissan feels like the perfect fit. I joined the dealership in June 2020, starting out in the service department, where I got to know our customers and the Nissan lineup. After two years, I transitioned to my current role, focusing on our website and digital presence.

Although I began as the social media director, these days my work is mostly centered around the website, managing everything from content updates to making sure visitors have a seamless online experience. I’m dedicated to keeping our digital presence strong and informative, helping our customers connect with us online as easily as they do in person. 

Working at Boulder Nissan is rewarding, and that’s largely thanks to the fantastic team here. Every day, I’m grateful to collaborate with a group of talented, passionate people who make coming to work a pleasure.