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The 2023 Nissan ARIYA Has a Surprising Feature that Might Be a Tesla Killer

Published on Jun 3, 2023 by Electric Expert

In the rapidly evolving world of electric vehicles, the 2023 Nissan ARIYA has emerged as a formidable contender, aiming to rival popular offerings such as the Tesla Model Y. While its sleek design, range, and pricing make it a strong competitor, there's a surprising feature that sets the ARIYA apart from the competition. Today, we delve into the ARIYA's advanced autonomous driving capabilities, along with a plethora of its groundbreaking features, which could be the key to its potential success as a "Tesla-killer."


Innovations Stemming from Nissan's EV Pioneer History

The all-new 2023 Nissan ARIYA is Nissan's first all-electric crossover SUV, stemming from the automaker's rich history in electric vehicle (EV) innovations—particularly in the development of the Nissan LEAF, which has nearly 600,000 global sales in its decade-long record. The ARIYA boasts powerful acceleration, quiet operation, and an EPA estimated range of up to 304 miles for the Venture+ model, making it perfect for daily commutes and road trips.


Unconventional Design Philosophy

The ARIYA represents a significant shift in Nissan's design philosophy, which is now based on "Timeless Japanese Futurism," characterized by a unique combination of traditional Japanese aesthetics and modern design elements. The EV platform's unique features allowed designers to create an eye-catching exterior complete with a light bar that spans the entire rear of the car and a seamlessly elegant front shield that reimagines the concept of a car grille for the EV era. The shield also integrates a 3-D traditional Japanese kumiko pattern that houses sensors used for driver assistance functions, while Nissan's redesigned brand logo takes center stage.


Interior that Defines Spaciousness and Minimalism

The ARIYA's spacious and futuristic interior focuses on the Japanese term "ma" (space and time). With an all-new EV platform, the ARIYA offers generous legroom, allowing seamless interaction between the front and rear passengers. The minimalist instrument panel integrates capacitive haptic switches into the wooden center dash, while the adjustable center console, fold-out tray, and flat open floor provide various options for storage and added convenience.


Powertrain Offerings and e-4ORCE Technology

Built on an all-new Alliance-developed EV platform, the ARIYA offers both two-wheel-drive and all-wheel-drive models in 63

kWh or 87 kWh usable battery capacities. The all-wheel-drive models feature Nissan's most advanced all-wheel control technology, e-4ORCE. Inspired by the Nissan GT-R's ATTESA E-TS torque split system and intelligent all-wheel-drive systems found in Nissan's lineup of crossovers and SUVs, e-4ORCE optimizes torque allocation, enhances driver confidence, and delivers handling and performance befitting the vehicle.


Advanced Driver-assistance Technologies

Equipped with next-generation ProPILOT Assist 2.0, the ARIYA enables hands-off driving in single-lane highway traffic, as well as lane changes, passing, and highway exiting. The system relies on high-definition 3D map data to enhance lane-centering accuracy. Additionally, the ARIYA features standard Nissan Safety Shield® 360, a suite of six active safety features to provide an optimized driving experience.


Seamless Connectivity and Over-the-Air Updates

The ARIYA offers seamless connectivity through a hybrid voice recognition system, Amazon Alexa integration, wireless Apple CarPlay, and wired Android Auto. Further, the 12.3-inch instrument monitor and 12.3-inch center display provide easy access to essential information. The ARIYA is also the first Nissan model to support firmware updates over the air, enabling continuous improvements to systems like multimedia, electric and electronic architecture, chassis, climate control, and EV settings.



The 2023 Nissan ARIYA's advanced autonomous driving capabilities, groundbreaking features, and revolutionary design make it a standout contender in the electric vehicle market. Its unique design elements, range, and pricing position it as a strong rival to Tesla, but it's the ARIYA's ability to offer seamless autonomous driving experience and impressive innovations that could sway potential buyers. Nissan's commitment to innovation and safety is evident in the ARIYA's driver-assist technology, bringing us closer to a future of more autonomous and efficient transportation. As the electric vehicle market continues to evolve, the ARIYA is poised to make its mark as a true "Tesla-killer" with its surprising features, propelling Nissan into the forefront of electric mobility.

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