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Never pay over MSRP for a new car!

Published on Dec 26, 2022 by Boulder Sales Team


As consumers, we’ve all heard the term ‘MSRP’ or ‘Manufacturer’s Suggested Retail Price’. It’s the price that a manufacturer suggests a retailer or dealer sell the product for. In the case of cars, it can be an intimidating number to consider, especially when the car is brand new.


But the truth is, you never need to pay over MSRP for a new car. Some dealers will add what's called an addendum to new vehicles, with small items such as wheel locks or paint protection, adding hundreds of dollars to the cost of the car. They will then negotiate from the addendum down, trying to show you a savings when your actually just paying full price for the car in the end. When dealerships set their prices, they take into account factors such as market demand, supply and their own overhead costs.


This means that car dealerships can price the car below MSRP. In addition to the discounts offered by dealerships, there are often government incentives that can save you money on a new car. These incentives can include tax credits, rebates, or even low interest financing. By taking advantage of these incentives, you can save hundreds or even thousands of dollars on the cost of a new car.


Finally, it’s important to remember that competition amongst different brands is key when it comes to purchasing a new car. Be sure to shop around and compare not just price, but overall value you will receive from different dealerships. You will often find the best referral for a dealership is it's online reviews and reputation. By doing your research and taking advantage of all the incentives available, you can get a great deal on a new car without ever paying over MSRP.